Introduced in 1780, Altoids mints were originally marketed as medicine, that happened to have a strong minty flavour. They have since grown into a quirky, humorous brand with top-selling breath mints in North America. With no advertising campaign running for a number of years, the task of putting the “curiously strong mints” back on the radar was tackled for this project. By taking their unusual tag line and targeting an older audience, fun illustrations were made to model the strength of their mints. This was then expanded upon to for their “wintergreen” flavour, with unique winter items.